Market Launch Plan
We believe the vast majority of Atlantic Partners’ clients will benefit from the rigorous market analysis of the feasibility study and should invest in this initial phase, given the investment involved in a US launch.
Some confident clients, however, may want to forego the feasibility phase and start with the launch marketing plan component. This element will serve as a detailed roadmap for entering the US and include the following elements:
Situational Analysis
US situational analysis for the client category including trends, key customers’ niches and distribution options
Objective
Year 1 marketing and sales objective
Marketing Strategy
Marketing strategy to achieve the objective including recommended segmentation options, target audience, key narrative and pricing
Budget Options
Two marketing budget options with detailed month by month proforma recommendations along with proforma revenue projections
Tactics
Recommended marketing tactics including public relations, SEO, email marketing, video and digital ads, Google AdWords, and social media
Head Count
Recommended head count for US sales, sales support and third party contractors
Distribution Strategy
Recommended distribution strategy covering ecommerce, third party online platforms, and retail storefronts
Legal Structure
Recommended legal structure including LLC