The third key element of Atlantic Partners’ engagement is US marketing direction and oversight in cooperation with our European client.

This ensures your Year One launch will be executed by senior US marketing and business executives according to the agreed launch marketing plan and within the parameters of the marketing budget.

This is an intermediary role in coordination with the client’s US representative that reports directly to the home European Office and coordinates all third party US contractor work including website design, public relations, etc. according to the agreed upon marketing strategy and budget.

The purpose is to ensure strong senior oversight of the Year One marketing launch and to support the client’s transition period. We can also serve as the client’s legal agent to meet federal and state business organization mandates and banking requirements.