10 Reasons Why Growing European Companies Should Consider Entering the US
More customers. The US Gross Domestic Product (GDP) is $25.0 trillion as of July 2023 and is more than 25% larger than the combined $19.8 GDP of the UK and EU.
Better access to the US private equity and venture capital industry that represents a majority of overall global deal value.
America is virtually a home market for European companies. Americans love to travel and visit Europe and indeed 80% of Americans are of European ancestry.
Americans have a high regard for European craftsmanship and think European products are in general exceptionally well made.
“Made in USA” is not a strong purchase consideration for American shoppers who are more likely to search for items that offer the best combination of quality and price.
For a majority of industries, it’s far easier to navigate interstate commerce in the US than it is to sell to various countries within the EU.
Large American online retailers such as Amazon make it easy to quickly have a national presence in the US.
Remote video services such as Zoom reduce the need to have a lot of “boots on the ground” in the US and keep key functions such as customer support in the home country.
Business legal structures such as Limited Liability Corporations (LLC) contain any potentially damaging product liability issues to just the US business subsidiary.
Market size.
Because of the size of the market, certain relatively inexpensive marketing functions such as public relations and SEO can have a significant return on investment.
The US market at the moment has the greatest vitality of any major industrialized market in the world.
Provided courtesy of Atlantic Partners, a high- end boutique consulting group dedicated solely to helping European companies successfully launch into the US. For more information, email Ralph Fascitelli at Ralph@atlanticpartners.us.
Ralph Fascitelli, CEO, Atlantic Partners