Atlantic Partners Press Release
FOR RELEASE: September 21, 2023
FOR MORE INFORMATION: Ralph Fascitelli, Ralph@atlanticpartners.us
New Boutique Cross Continent Consulting Group Formed to Help Growing European Companies Succeed in US Market
Partners Have Long Record of Enterprise & Entrepreneurial Excellence on Both Continents
Los Angeles/Salzburg - There are a myriad of benefits for ambitious European companies to enter the US market including its immense size which is 25% larger than the collective GDP of the EU and UK combined as well as better access to hundreds of billions of dollars in US venture capital. If you’ve built a proven and appealing product or service, expanding to the US can mean a doubling or greater increase within a few years with a US customer base, 80% of which have European ancestry, that has long had high regard for European made goods and services.
Despite this tantalizing upside many successful European companies hesitate to cross the Atlantic in large part due to misinformation. They think the cost of a successful launch would be prohibitively expensive or any legal liability in their US subsidiary could damage their European operation or that the nuances of marketing to the US customers are too cost prohibitive. Which is ironic since nowadays with the advent of services like Zoom the European home base can be leveraged more than ever for a US launch providing English is spoken.
The two founding partners of Atlantic Partners, Leigh Fatzinger an American who lives in Austria with his European wife, and Ralph Fascitelli who resides in Los Angeles are forming a hands on consulting group to simplify the cross continental step, and to reduce the risk. Between them they have over fifty years of business success in launching start-ups and working in executive positions with US and European companies such as global consumer goods giant Procter & Gamble, H.J. Heinz, London-based WPP and Paris-based Thomson CSF. Mr. Fascitelli also headed up a global ad agency called Imagio that was based in Seattle with an office in Amsterdam and a client base that included Microsoft, Intel, Nvidia, DocuSign, Bank of America, CVS, Nautilus, MountainZone and Expedia.
Atlantic Partners has a three step process that includes: 1) an initial in-depth feasibility study complete with both a quantitative end user survey and dedicated pricing research, 2) a detailed Year One launch marketing plan with two budget options and 3) Year One launch oversight and direction that coordinates closely with the European office to execute the agreed launch plan and minimizes the need for “boots on the ground”.
The feasibility study provides a 1-5 metric that ranks the likelihood of success for the client with success defined by the probability of achieving positive cash flow by the end of Year 3. In advance of the initial feasibility study Atlantic Partners will discuss with the client, the upfront necessities of a successful US launch including a minimum of $300k for annual marketing, English literacy, a reliable high quality product and possible options for market segmentation in the US.
According to Atlantic Partners President Ralph Fascitelli, “I have worked on both sides of the Atlantic for several decades now and am often surprised that more European companies do not compete in the US. From my experience it is far more difficult for US companies to master the nuances of various European countries than the other way around. Many Americans still fondly consider Europe their ancestral homeland and appreciate the craftsmanship that goes into all Euro products from beer to automobiles and bicycles and software. It’s a real lost opportunity to not capitalize on such an open and vast market that is a close cousin and virtual extension to the EU.”
Atlantic Partners’ sole mission is to assess and facilitate the entry of European goods and services into the USA. The initial feasibility study provides a thorough data driven, objective examination of a client’s chances of success. The partners have a long track of excellence and come from marketing, sales and finance backgrounds. In addition, Atlantic Partners has a team of proven US contractors in a wide array of business and marketing functions that enable them to provide a comprehensive first year team solution. Their intermediary role begins at initial assessment and ends at the end of Year One when a handoff to the client is presumed. For more information visit us at www.atlanticpartners.us or email ralph@atlanticpartners.us.